As a business looking to organize effective and memorable events, you're probably wondering: "What trends are really 'hot' and suitable for the budget and Vietnamese culture?"“
Let's explore potential trends for the Vietnamese market based on reports from VOK DAMS (a leading global event management company with over 50 years of experience) and American Express Global Business Travel (survey of over 500 global event professionals), along with WONDERFUL Creative Agency!
1. The Trend of Direct Interaction (Gamification)
Definition and Importance
According to research, gamification is becoming a favored strategy among event organizers, adding an extra layer of interaction for attendees. Instead of the traditional one-way model, this trend transforms attendees into active "players.".
Suggested applications
– Digital treasure hunt: Guests search for hidden QR codes throughout the venue to discover product information.
– Direct voting: Use apps like Mentimeter, Kahoot
– Team challenges with real-time results.
– Prediction game: Guests guess content related to the theme, concept, or goals of the event.
Value delivered
This trend can significantly increase the length of time guests spend at events, improve brand recognition, and create a vibrant, highly interactive atmosphere.
2. Sustainable Events
Context and Requirements
According to VOK DAMS, sustainability has become a mandatory standard, not only meeting societal expectations but also complying with legal requirements. Research by American Express shows that 541 TP3T conference experts rated sustainability as “extremely” or “very important”.
With Vietnam's commitment to Net Zero 2050 and the increasing emphasis on ESG (Economical, Sustainable, and Sustainable) practices, green events are no longer an option but may become mandatory.
Suggested implementation:
(1) Preparation phase:
– Choose a location with a Green Building Council certification.
– Register and pay for 100% online
– Partnering with local farms for catering
(2) During the event:
– Give green plants instead of plastic souvenirs.
– Install free water stations to replace plastic bottles.
– Use a backdrop made from recycled materials.
– Waste sorting with a reward system
(3) After the event:
– Planting trees to offset carbon emissions
– Share your green achievements on social media.
Benefits
This can help reduce operating costs, enhance a responsible brand image, and attract and retain Gen Z talent – a generation particularly concerned about environmental issues.
3. Mental Health Care (Wellness Integration)
Global trends
Since the Covid-19 pandemic, the need for mental health care has become increasingly important and has grown significantly. Activities that promote rest, relaxation, and self-connection can be a special highlight of any event, especially product launches or VIP events.
Suggested activities that could be implemented:
– Tea ceremony ritual: Replace the coffee break with lotus tea, lotus heart tea, or Shan Tuyet tea.
Meditation with music and bells.
– Connecting the senses through aromas such as Vietnamese lemongrass, mint, and cinnamon essential oils.
– Open-space meeting
– Digital Isolation Box: Collect your phone and receive an incentive reward.
– Healthy Menu: 100% Organic Vietnamese dishes, reduced sugar and salt
Potential value
– Create a new space to help employees recharge their energy.
– It can help reduce employee stress and burnout, increase post-event productivity, improve internal relationships, and build a positive corporate culture.
– Connect with customers and build engagement through activities that resonate with their emotions.
4. Small-Scale Events (Field Marketing)
International trends
More than a quarter (27%) of North American planners predict an increase in small, simple meetings by 2025. This trend is particularly relevant for programs targeting VIP clients or senior leadership.
Effective models
(1) VIP event (20-30 guests):
– Dinner at a rooftop restaurant with a beautiful view.
– An intimate space, ideal for deep conversations.
(2) Skills Workshop (15-25 people):
– Learn and practice directly.
– High interaction, instant feedback
(3) Local Roadshow:
– “Morning Coffee with the CEO” in various provinces and cities
– Reach customers in their own market.
– Showing interest in each area
Potential advantages
It can significantly reduce costs compared to mega-events, increase customer conversion rates, and build deep, lasting relationships – especially well-suited to the "emotional" culture of Vietnamese business.
5. Simple AI Integration
Budget-friendly technology
AI is becoming the hottest trend globally due to the value it brings to everyone. Accordingly, the development of AI is gradually changing the way corporate events are organized and implemented. In Vietnam, the most suitable option currently is to apply AI simply and cost-effectively.
Suggest possible solutions
(1) Low cost:
– Multilingual chatbot for registration
– Automatic QR check-in system
– Automated email customer care before, during, and after the event.
(2) Average cost:
– Networking connection suggestion system
– Real-time analytics dashboard
Potential benefits
This can significantly save management time, minimize operational errors, enhance customer experience, and create a competitive advantage for businesses.
With over 12 years of experience, WONDERFUL Creative Agency is ready to help you embrace these new trends. Contact us today for a detailed consultation!
Source: VOK DAMS Trend Analysis 2025, American Express Global Business Travel Forecast, Industry Expert Interviews
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Wonderful Creative Agency
☎️ Hotline: 090 625 6889
📧 Email: info@wonderful.vn
🌎 Website: wonderful.vn
🏢 HANOI: B5 Villa, 108 Nguyen Trai Urban Project, Thanh Xuan Ward, Hanoi.
🏢 HCMC: Villa 31, DS12, Jamona Home Resort, Hiep Binh Ward, Ho Chi Minh City
Keywords: Event organizing trends, expertise sharing
