{"id":4466,"date":"2025-07-14T14:50:38","date_gmt":"2025-07-14T14:50:38","guid":{"rendered":"https:\/\/wonderful.vn\/?p=4466"},"modified":"2025-07-16T03:24:12","modified_gmt":"2025-07-16T03:24:12","slug":"5-xu-huong-to-chuc-su-kien-doanh-nghiep-nam-2025","status":"publish","type":"post","link":"https:\/\/wonderful.vn\/en\/5-xu-huong-to-chuc-su-kien-doanh-nghiep-nam-2025\/","title":{"rendered":"5 Trends in Corporate Event Organization in 2025"},"content":{"rendered":"

As a business looking to organize effective and memorable events, you're probably wondering: "What trends are really 'hot' and suitable for the budget and Vietnamese culture?"\u201c<\/span><\/p>\n

Let's explore potential trends for the Vietnamese market based on reports from VOK DAMS (a leading global event management company with over 50 years of experience) and American Express Global Business Travel (survey of over 500 global event professionals), along with WONDERFUL Creative Agency!<\/span><\/p>\n

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1. The Trend of Direct Interaction (Gamification)<\/b><\/span><\/h3>\n

Definition and Importance<\/i><\/b><\/span><\/p>\n

According to research, gamification is becoming a favored strategy among event organizers, adding an extra layer of interaction for attendees. Instead of the traditional one-way model, this trend transforms attendees into active "players.".<\/span><\/p>\n

Suggested applications<\/i><\/b><\/span><\/p>\n

\u2013 Digital treasure hunt: Guests search for hidden QR codes throughout the venue to discover product information.<\/span><\/p>\n

\u2013 Direct voting: Use apps like Mentimeter, Kahoot<\/span><\/p>\n

\u2013 Team challenges with real-time results.<\/span><\/p>\n

\u2013 Prediction game: Guests guess content related to the theme, concept, or goals of the event.<\/span><\/p>\n

Value delivered<\/i><\/b><\/span><\/p>\n

This trend can significantly increase the length of time guests spend at events, improve brand recognition, and create a vibrant, highly interactive atmosphere.<\/span><\/p>\n

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2. Sustainable Events<\/b><\/span><\/h3>\n

Context and Requirements<\/i><\/b><\/span><\/p>\n

According to VOK DAMS, sustainability has become a mandatory standard, not only meeting societal expectations but also complying with legal requirements. Research by American Express shows that 541 TP3T conference experts rated sustainability as \u201cextremely\u201d or \u201cvery important\u201d.<\/span><\/p>\n

With Vietnam's commitment to Net Zero 2050 and the increasing emphasis on ESG (Economical, Sustainable, and Sustainable) practices, green events are no longer an option but may become mandatory.<\/span><\/p>\n

Suggested implementation:<\/i><\/b><\/span><\/p>\n

(1) Preparation phase:<\/span><\/p>\n

\u2013 Choose a location with a Green Building Council certification.<\/span><\/p>\n

\u2013 Register and pay for 100% online<\/span><\/p>\n

\u2013 Partnering with local farms for catering<\/span><\/p>\n

(2) During the event:<\/span><\/p>\n

\u2013 Give green plants instead of plastic souvenirs.<\/span><\/p>\n

\u2013 Install free water stations to replace plastic bottles.<\/span><\/p>\n

\u2013 Use a backdrop made from recycled materials.<\/span><\/p>\n

\u2013 Waste sorting with a reward system<\/span><\/p>\n

(3) After the event:<\/span><\/p>\n

\u2013 Planting trees to offset carbon emissions<\/span><\/p>\n

\u2013 Share your green achievements on social media.<\/span><\/p>\n

Benefits<\/i><\/b><\/span><\/p>\n

This can help reduce operating costs, enhance a responsible brand image, and attract and retain Gen Z talent \u2013 a generation particularly concerned about environmental issues.<\/span><\/p>\n

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3. Mental Health Care (Wellness Integration)<\/b><\/span><\/h3>\n

Global trends<\/i><\/b><\/span><\/p>\n

Since the Covid-19 pandemic, the need for mental health care has become increasingly important and has grown significantly. Activities that promote rest, relaxation, and self-connection can be a special highlight of any event, especially product launches or VIP events.<\/span><\/p>\n

Suggested activities that could be implemented:<\/i><\/b><\/span><\/p>\n

\u2013 Tea ceremony ritual: Replace the coffee break with lotus tea, lotus heart tea, or Shan Tuyet tea.<\/span><\/p>\n

Meditation with music and bells.<\/span><\/p>\n

\u2013 Connecting the senses through aromas such as Vietnamese lemongrass, mint, and cinnamon essential oils.<\/span><\/p>\n

\u2013 Open-space meeting<\/span><\/p>\n

\u2013 Digital Isolation Box: Collect your phone and receive an incentive reward.<\/span><\/p>\n

\u2013 Healthy Menu: 100% Organic Vietnamese dishes, reduced sugar and salt<\/span><\/p>\n

Potential value<\/i><\/b><\/span><\/p>\n

\u2013 Create a new space to help employees recharge their energy.<\/span><\/p>\n

\u2013 It can help reduce employee stress and burnout, increase post-event productivity, improve internal relationships, and build a positive corporate culture.<\/span><\/p>\n

\u2013 Connect with customers and build engagement through activities that resonate with their emotions.<\/span><\/p>\n

 <\/p>\n

<\/h3>\n

<\/h3>\n

4. Small-Scale Events (Field Marketing)<\/b><\/span><\/h3>\n

International trends<\/i><\/b><\/span><\/p>\n

More than a quarter (27%) of North American planners predict an increase in small, simple meetings by 2025. This trend is particularly relevant for programs targeting VIP clients or senior leadership.<\/span><\/span><\/p>\n

Effective models<\/i><\/b><\/span><\/p>\n

(1) VIP event (20-30 guests):<\/span><\/p>\n

\u2013 Dinner at a rooftop restaurant with a beautiful view.<\/span><\/p>\n

\u2013 An intimate space, ideal for deep conversations.<\/span><\/p>\n

(2) Skills Workshop (15-25 people):<\/span><\/p>\n

\u2013 Learn and practice directly.<\/span><\/p>\n

\u2013 High interaction, instant feedback<\/span><\/p>\n

(3) Local Roadshow:<\/span><\/p>\n

\u2013 \u201cMorning Coffee with the CEO\u201d in various provinces and cities<\/span><\/p>\n

\u2013 Reach customers in their own market.<\/span><\/p>\n

\u2013 Showing interest in each area<\/span><\/p>\n

Potential advantages<\/i><\/b><\/span><\/p>\n

It can significantly reduce costs compared to mega-events, increase customer conversion rates, and build deep, lasting relationships \u2013 especially well-suited to the "emotional" culture of Vietnamese business.<\/span><\/p>\n

 <\/p>\n

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<\/h3>\n

5. Simple AI Integration<\/b><\/span><\/h3>\n

Budget-friendly technology<\/i><\/b><\/span><\/p>\n

AI is becoming the hottest trend globally due to the value it brings to everyone. Accordingly, the development of AI is gradually changing the way corporate events are organized and implemented. In Vietnam, the most suitable option currently is to apply AI simply and cost-effectively.<\/span><\/p>\n

Suggest possible solutions<\/i><\/b><\/span><\/p>\n

(1) Low cost:<\/span><\/p>\n

\u2013 Multilingual chatbot for registration<\/span><\/p>\n

\u2013 Automatic QR check-in system<\/span><\/p>\n

\u2013 Automated email customer care before, during, and after the event.<\/span><\/p>\n

(2) Average cost:<\/span><\/p>\n

\u2013 Networking connection suggestion system<\/span><\/p>\n

\u2013 Real-time analytics dashboard<\/span><\/p>\n

Potential benefits<\/i><\/b><\/span><\/p>\n

This can significantly save management time, minimize operational errors, enhance customer experience, and create a competitive advantage for businesses.<\/span><\/p>\n

 <\/p>\n

With over 12 years of experience, WONDERFUL Creative Agency is ready to help you embrace these new trends. Contact us today for a detailed consultation!<\/span><\/p>\n

 <\/p>\n

Source: VOK DAMS Trend Analysis 2025, American Express Global Business Travel Forecast, Industry Expert Interviews<\/span><\/i><\/span><\/p>\n

 <\/p>\n

———-<\/span><\/p>\n

Wonderful Creative Agency<\/span><\/p>\n

\u260e\ufe0f Hotline: 090 625 6889<\/span><\/p>\n

\ud83d\udce7 Email: info@wonderful.vn<\/span><\/p>\n

\ud83c\udf0e Website: wonderful.vn<\/span><\/p>\n

\ud83c\udfe2 HANOI: <\/span>B5 Villa, 108 Nguyen Trai Urban Project, Thanh Xuan Ward, Hanoi.<\/span><\/span><\/p>\n

\ud83c\udfe2 HCMC: <\/span>Villa 31, DS12, Jamona Home Resort, Hiep Binh Ward, Ho Chi Minh City<\/span><\/span><\/p>\n

Keywords: Event organizing trends, expertise sharing<\/span><\/p>","protected":false},"excerpt":{"rendered":"

As a business looking to organize effective and memorable events, you're probably wondering: "What trends are really 'hot' and suitable for the budget and culture of Vietnam?" Let's explore the feasible trends for the Vietnamese market based on reports from [\u2026]<\/p>","protected":false},"author":3,"featured_media":4467,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[70,79],"class_list":["post-4466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-nganh-su-kien","tag-to-chuc-su-kien","tag-xu-huong-2025"],"_links":{"self":[{"href":"https:\/\/wonderful.vn\/en\/wp-json\/wp\/v2\/posts\/4466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wonderful.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wonderful.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wonderful.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wonderful.vn\/en\/wp-json\/wp\/v2\/comments?post=4466"}],"version-history":[{"count":4,"href":"https:\/\/wonderful.vn\/en\/wp-json\/wp\/v2\/posts\/4466\/revisions"}],"predecessor-version":[{"id":4506,"href":"https:\/\/wonderful.vn\/en\/wp-json\/wp\/v2\/posts\/4466\/revisions\/4506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wonderful.vn\/en\/wp-json\/wp\/v2\/media\/4467"}],"wp:attachment":[{"href":"https:\/\/wonderful.vn\/en\/wp-json\/wp\/v2\/media?parent=4466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wonderful.vn\/en\/wp-json\/wp\/v2\/categories?post=4466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wonderful.vn\/en\/wp-json\/wp\/v2\/tags?post=4466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}